Don Ressler founded JustFab in March 2010. Before that, he had always been an entrepreneur starting at the young age of fifteen with a company called gamers alliance. He has had success in the businesses that he has dabbled in over the years.
This has led him to a life of being the trendy one who spots talents and opportunities and works to bring them aboard his ventures. He does his work with a certain fun to it that adds flavor to what he does tremendously. This has brought him the major success that can be attributed to the fact that he is well versed in growing up companies at http://brandettes.com/interviews/don-ressler-of-fabletics/.
Ressler’s first company Gamers Alliance was sold to MySpace’s parent company Intermix when he was just 15. He then went on to quit high school so that he could join the company Intermix as the Vice President of Strategic Planning.
At that age, it was quite impressive. At the age of just 20, he was then promoted to become the Chief Operating Officer of a company that was publically traded.
He met Don while he was here and he too had sold his company. He was versed in the art of entrepreneurship and building brands on centraljerseyworkingmoms.com. This would later play a big role in their ventures.
Over The Years
After all that time, Don Ressler has been able to generate over $1 Billion in revenues and over $100 million for capital in various internet-based ventures. They late went on to form a company called Intelligent Beauty after Intermix was acquired by News Corporation reported by LinkedIn.
Their aim was to establish a beauty and health platform that would showcase all those things at the same place. This is what led to the online shopping experience where everything is done online including viewing what you wanted to buy, and everything involved there.
The Main Idea
JustFab was built with the idea of having a fun place to shop. They knew that competing with the other companies who had actual stores and theirs had to be a model that could run with the big dogs and win.
That is why they hired fashion consultants, designers and style gurus to make the best platform that you could find anywhere on the internet.
When they started this company, they did not know what any of the fashion facets were. That is why they were so eager to learn because they knew the potential. And now, he has made all the difference with his company.