Fabletics Carving The Path To Success In The Ecommerce Fashion Industry

Kate Hudson managed to come up with a brand that was able to be placed in the forerunning to compete with retail giants such as Amazon. Fabletics is a top quality and distinguished clothing line that provides modern and stylish fitness apparel in the form of yoga clothes, gym workout attire, and running gear as well. Kate launched this clothing line after she noticed that the market was flooded with subpar luxury active wear and consumers were not able to find apparel that gave them value for their money.


Kate Hudson came up with a successful brand that grew up to $250 million in just three years of existence with over sixteen stores in Florida, California Hawaii, Illinois and plans for more stores underway.


The brand managed to become a defining factor for the athleisure movement by implementing a subscription prototype to market and selling activewear to its extensive client base. The brand has defined its success in a saturated market by using a blueprint of success through implementing technological progression and ingenious media return on invests marketing campaigns.


Over the years, luxury wear has been categorized by the price and quality of the items. The most recent dynamic economic revolution has made this point of categorization not sufficient to guarantee the success of the brand. Brands have been forced to center their attention on the facets of customer experience, overall brand design and brand recognition to gain a competitive edge and ultimately achieve success.


So, how exactly did Fabletics compete with Amazon to be one of the top fashion brands today?


The Reverse Showroom Technique

Fabletics was able to rise in ranks and compete with brands like Amazon by implementing the reverse showroom technique. Showrooming primarily refers to looking for items in physical stores to examine the quality before buying it cheaply online.


Fabletics modified this and enabled online browsing to develop one on one relationships with their client pool. Using this strategy has been integral in their success. Through enabling consumers to register for membership, they are able to take an online survey that highlights their preferences through real-time sales and social media platforms. The reverse showroom technique basically translates to the physical Fabletics stores being stocked with items that have been requested by the clients.


The success of the technique is visible in how the frequent Fabletics subscribers have rated the service as well as the products. Numerous client reviews show that the products give quality for extremely low value in comparison to other brands offering the same services. Fabletics also focuses on the diverse needs and style of each individual customer. The clients have also praised the online site by stating that it has a distinct design with a user-friendly interface.


The company’s general manager attributes the brand’s success to its undeterred dedication to finding a balance between consumer culture, consumer education, lifestyle and accessibility to their customers. Fabletics continues to grow in leaps and bounds to define the path of success for other e-commerce brands.

Todd Lubar, A True Star

After receiving a Bachelor’s degree in speech communication from Syracuse University in 1995, Todd Lubar initiated his stake in the world of real estate. Aside from being involved in every segment of the real estate market and with intentions of helping people out, Todd knew that he was made for the real estate market. Initially, Todd began as a loan originator for Crestar Mortgage Corporation. While working there, he became skilled in the aspect of mortgage banking. This is something Todd considers to be an experience that exceeds monetary value. Because Todd Lubar wanted to learn everything pertaining to the real estate industry, he formed relationships with insurance agents, financial planners, real estate agents, and so forth. Today, these individuals represent a part of Todd’s magnanimous referral base.

In an article on patch, Todd took a major step toward building his present career in 1999, when he accepted an equity position with Legacy Financial Group. Working for Legacy Financial Group allowed him to further expand his lending knowledge. With this financial ability, Todd was able to broker loans to foreign investors and he was able to lend money like a direct mortgage bank. A few years later, Todd started Legendary Properties, LLC. Aside from being a residential development company, Legendary Properties encompasses purchasing, rehabilitating, selling and earning a profit on residences ranging from single-family homes to multi-family buildings that may contain 20 buildings.

When Todd assumed the responsibility of opening up his own firm, he was able to develop relationships with everyone who had experience in all areas of the building process. This made it possible for him to produce quality products in a timely fashion. His subsequent project was to open Charter Funding, which is a subsidiary of the First Magnus Financial Corporation. By establishing this affiliation, Todd had the ability to further grow his business.

With over 12 years of experience in the real estate industry, Todd discovered that there was an entire group of clients who were not being addressed. This finding compelled him to create Legendary Financial, LLC,. Under this umbrella, Todd is able to loan money to individuals and companies. These are segments of the population who were likely to be disregarded by traditional lending companies. In addition, Todd has been involved in over 7,000 real estate and lending transactions combined. Therefore, Todd possesses the “know how” when it comes to making an appropriate lending decision. That is all.

Check out his Facebook page.

See more: https://ideamensch.com/todd-lubar/

EOS listened to their customer base and built a business

EOS was able to establish them in the lip balm industry by paying attention to the tastes and changes in the lip balm market and to take advantage of the dissatisfaction that customers had for the product offerings available for purchase.

EOS was founded by veterans of the personal care industry and worked for giant conglomerates like Pepsi and Unilever. In the process, they gained some insight into customer tastes and preferences and in how to create products that met their needs. To do so, EOS focused on the largest segment of the lip balm market; women.

When they interviewed the women on their desires for lip balm, they received information that the lip balms that they were seeking were sourced with all-natural and organic ingredients. The current product offerings on the market didn’t contain these ingredients and EOS lip balm saw this as an opportunity for offering higher quality ingredients.

Customers were also looking for a greater variety of flavors than what was currently available. The current offerings such as mint, cherry, and original, did not satisfy their desires and did not taste very good either. EOS set out to create more interesting flavor combinations that were more appealing to modern tastes and made some pretty interesting combinations like strawberry sorbet and blueberry acai.

Finally, customers complained that many of the lip balm jars on the market were not sanitary and required users to dip their fingers into jars. The standard lip balm tube was too easy to lose or leave in your pocket when doing laundry. EOS created a new orb that was both sanitary to use and easy to find, solving both problems As an added benefit, these orbs stood out on shelves for customers and they began to buy them in shocking quantities. Today, the products are also available on Amazon, eBay and other online retailers.  See, http://www.ebay.com/bhp/eos-lip-balm.

EOS used Facebook to advertise, grow and expand into a larger player in the market and generate amazing amounts of revenue for such a young company.

George Street Photo and Video Locations In The USA

Make sure you are getting the most out of your wedding photographer; a bad one could ruin your wedding memories really easy if the video is blurry and not steady. One of the best companies to work with, George Street Photo and Video, has started expanding their locations all over the USA.

If you’re located in Boston then you’re in luck. They have photographers there and other states like Alabama and North Carolina. You can find the full list of states on their website today.

Mike Heiligenstein and the Vision of Transportation in Central Texas

The Central Texas Regional Mobility Authority is headed by Mike Heiligenstein who serves as its Executive Director. Heiligenstein was appointed in by the seven member board of directors 2003 from among three finalists. Before taking up his appointment as the Executive Director of CTRMA, Heiligenstein served as a council member of Round Rock City Council for about 8 years and was a commissioner in Williamson County for about 15 years.

Heiligenstein is also the current President of the International Bridge, Tunnel and Turnpike Association. He also sits on the advisory Board of the Texas A&M Transportation Institute and in numerous other committees that handle issues involved with transportation.

Generating Vibrancy through a Good Transport System

Without a doubt, Heiligenstein has a wealth of experience in public service having served in Williamson County for over two decades. Heiligenstein has a Bachelor’s degree and two Masters Degrees and is a very experienced leader especially in public infrastructure.

The Central Texas Regional Mobility Authority is an autonomous government organization that was created in 2002 with the purpose of improving the transport system in Williamson and Travis counties. The agency is tasked with the responsibility of putting into action innovative and multi-modal transportation solutions. Learn more about Mike Heiligenstein: https://www.linkedin.com/in/mikeheiligenstein

The agency works to ease congestion while also developing a transport system in the two counties that can help in enhancing the quality of life and a strong economical progress.

Framing the Challenges of Transportation in Williamson County

According to Crunchbase, at a recent Growth Summit that discussed issued concerning Williamson County, Mike Heiligenstein was one of the panelists. Discussion revolved around the issue of transportation and the challenges that Williamson County faces. Deliberations also centered on the changes that technology is bringing in the transport sector in the area and globally.

Mike Heiligenstein was of the opinion that there is a need to invest in the area’s growing transportation capacity by constructing more and smarter roads. He believes that there is a need to invest in roads by investing in efficiency and technologically advanced transportation systems.

Helping to Meet the Transportation Needs of Williamson County

The Central Texas Regional Mobility Authority has planned projects for the moment as well the future. These projects are pivotal components of a meticulously planned multi-modal transportation system. The projects are designed to conform to the varied needs of a region that is experiencing rapid growth.

Heiligenstein has played a leading role in numerous important transportation initiatives. He was instrumental in assisting in the funding that was obtained for Highways 45, and also lead the charge for a $350 million transportation bond package.

This shows how committed he is in bringing about positive change in transportation and makes his the right man for the challenges faced by the Central Texas Regional Mobility Authority.

Why Your Business Should Companies Like Madison Street Capital To Advise Them In Emerging Markets

Emerging markets matter because they can represent new and dynamic opportunities and engaging challenges for business people who would like different and complex business opportunities. They can also represent opportunities to do business that simply do not exist in economies that are considered to be more industrialized. For instance there are new kinds of consumers that businesses can learn about and learn how to market to in order to sell new services and products that suit the market place. When business people are looking to do business in a non-western economy they will often need to choose a partner that understands that marketplace. One of the principal rules of succeeding in business involves being strategic in a way that positions one’s business for success in new endeavors. It is never a good idea to invest a lot of resources in an endeavor or a market without being aware of how that market or endeavor is different from the ones that a business might have been involved in before.


Doing business in emerging markets like Ghana or India can end up being a fruitful endeavor for everyone involved. With a population of just over one billion people India holds great potential for businesses based in other countries that would like to expand their customer bases. The West African nation of Ghana has consistently seen a surge in the expansion of its national economy that puts it ahead of many other countries on the continent. Both of these markets, which Madison Street Capital has offices in are excellent places for business people who are new to emerging markets to start. Efforts to participate in these economies have a great potential to be fruitful but only if entrepreneurs and investors that are unfamiliar with the nuances of marketing in a way that resonates with consumers in India or understanding the procedures that are required to be in compliance with business laws in Ghana are able to find a company that has a deep familiarity with business concerns like these. Fortunately Madison Street Capital, an investment firm that is located in the Mid-Western United States, has cultivated a high level of expertise with regard to its knowledge of how to navigate the financial services sector within each of these marketplaces.


Madison Street Capital’s areas of expertise lie in the world of mergers and acquisitions, helping companies to raise the capital that they require to enable them to achieve their business objectives and providing consulting services that are designed to help companies manage themselves more efficiently. It has leveraged this expertise in a way that caught the attention of the M&A Advisors Awards scoring the company a nomination for Best International Boutique Firm in 2016 and Best Industrials Deal of the Year for industrials deals that were under $100 million. The M&A Awards are considered to be among one of the highest accolades that a company can receive in the investment and financial services sector. The nominations cemented the Madison Street Capital reputation for delivering high quality services to its clients.


For more details,visit http://madisonstreetcapital.org/about-madison-street-capital.html.


Don Ressler of JustFab Inc. and Fabletics

Don Ressler founded JustFab in March 2010. Before that, he had always been an entrepreneur starting at the young age of fifteen with a company called gamers alliance. He has had success in the businesses that he has dabbled in over the years.

This has led him to a life of being the trendy one who spots talents and opportunities and works to bring them aboard his ventures. He does his work with a certain fun to it that adds flavor to what he does tremendously. This has brought him the major success that can be attributed to the fact that he is well versed in growing up companies at http://brandettes.com/interviews/don-ressler-of-fabletics/.

The History

Ressler’s first company Gamers Alliance was sold to MySpace’s parent company Intermix when he was just 15. He then went on to quit high school so that he could join the company Intermix as the Vice President of Strategic Planning.

At that age, it was quite impressive. At the age of just 20, he was then promoted to become the Chief Operating Officer of a company that was publically traded.

He met Don while he was here and he too had sold his company. He was versed in the art of entrepreneurship and building brands on centraljerseyworkingmoms.com. This would later play a big role in their ventures.

Over The Years

After all that time, Don Ressler has been able to generate over $1 Billion in revenues and over $100 million for capital in various internet-based ventures. They late went on to form a company called Intelligent Beauty after Intermix was acquired by News Corporation reported by LinkedIn.

Their aim was to establish a beauty and health platform that would showcase all those things at the same place. This is what led to the online shopping experience where everything is done online including viewing what you wanted to buy, and everything involved there.

The Main Idea

JustFab was built with the idea of having a fun place to shop. They knew that competing with the other companies who had actual stores and theirs had to be a model that could run with the big dogs and win.

That is why they hired fashion consultants, designers and style gurus to make the best platform that you could find anywhere on the internet.

In Conclusion

When they started this company, they did not know what any of the fashion facets were. That is why they were so eager to learn because they knew the potential. And now, he has made all the difference with his company.

OSI Group: A Global Food Provider That’s Expanding In Europe

The OSI Group is a high-quality food provider that offers up custom solutions to companies and people around the globe.

Being awarded both a Sword of Honour and Globe of Honour by the British Safety Council, which are awards that are given to companies with the highest of safety, health, environmental, and sustainability standards, OSI knows how to take care of people and the planet earth.

Recently, the company acquired Flagship Europe from the Flagship Food Group. Flagship Europe supplies sous vide products, frozen poultry, pies, mayonnaise, sauces and dressings, sandwich fillings, marinades, and dips to the UK food service market. This broadens the presence of the OSI Group in Europe and enables them to further serve their loyal customer base.

The acquisition of Baho Foods, a Dutch manufacturer of convenience foods, snacks, and deli meats that serve the food service and retail segments was exciting and the managing director, John Balvers, and his management team were happy to stay with the company and become part of the greater OSI Group. Baho has five companies with plants that process foods in the Netherlands and Germany, and these companies are Vital Convenience, Henri van de Bilt, Gelderland Frischwaren, Bakx Foods and Q Smart Life. With locations in Germany, Austria, Hungary, Spain, the Netherlands, Poland, the United Kingdom, and Ukraine, the OSI Group is positioned to serve Europe, at-large.

The OSI Group has some of the highest standards in the food processing and food delivery industry and has pledged to continue its commitment to excellence and the health of people for many years to come.

Like OSI Group on Facebook.

Vijay Eswaran’s Path To QI Group Took Some Time

Sometimes successful individuals have to go through longer roads to get where they are today, something that holds true for Vijay Eswaran, the co-founder of billion-dollar enterprise QI Group Ltd. Eswaran was not always sitting in a nice, comfortable office in luxurious accommodations.

At one time he was out getting his hands dirty at construction sites, picking grapes from the vines and even driving a cab just to get by. But he didn’t let that stop him from staying true to his goal of one day founding a company that could help others succeed, and giving back to his community through philanthropy.

Vijay Eswaran has earned multiple honorable mentions and recognitions from Forbes Asia, the World Economic Forum, and India’s Pravasi Bharatiya Divas.

Eswaran is the son of a former Malaysian Ministry of Labor worker and a school teacher. From a young boy into his early adult life, he was taught to work hard and be a good student at every opportunity that came along.

He got his bachelor’s degree in economics before he spent time getting his hands dirty at the various odd jobs. Learn more about Vijay Eswaran: https://www.facebook.com/public/Vijay-Eswaran

Eswaran made it to grad school at Southern Illinois University where he got his MBA and was given the opportunity to work as a consultant for various IT companies.

According to QBuzz, Vijay Eswaran started his own company, QI Group Ltd. in 1998 after getting his foot in the door of the multilevel marketing world. He began to build quite a portfolio at QI Group and helped many people go into business for themselves through direct selling.

QI Group’s main direct selling outlet is QNet, a distributor of health and beauty products, household tools, jewelry and vacation packages. QI Group also sells luxurious products through QLifestyle and has a finance and real estate holdings company in QI Asset Management.

In addition to founding QI Group, Eswaran helped establish the company’s philanthropic wing at RYTHM Foundation where he’s spearheaded efforts to give back to impoverished areas of Asia and the world, and help children with special needs.

Vijay Eswaran has also spoken at various summits including the Global Indian Business Meet and World Economic Forum. He’s also author of a number of books including In The Sphere of Silence.

Todd Lubar passion for Real Estate & People

Todd Lubar lives in Bethesda Maryland with his two beautiful children. He mostly enjoys spending time with his family, traveling, loves helping people and loves the world of business. His life is full of accomplishments and success, and currently, he serves as the president of TDL Global Ventures, LLC. http://citrite.org/appreciating-the-illustrative-career-of-todd-lubar/

In 1995, see toddlubar.com, he joined the real estate business, and it became his long life career. Crestar Mortgage Corporation gave him his first business loan, and it is where he got knowledge on mortgage banking. The time he spent with CPA’s, insurance agents, real estate agents, and financial planners were valuable experience and resources, as they became an incredible source of referral business. It was after four years that Lubar acquired equity positioning with Legacy Financial Group. At this point, he was able to broker loans to investors outside and lend directly as if a Mortgage Bank.

Then the year 2002 saw him take another significant step in the real Estate business and opened up Legendary Properties LLC that specialized in residential development. Due to his great establishment in the real estate business, he was able to profit from more than 200 additional transaction that included purchase, selling and rehabilitation of twenty unit multi-family properties to single family dwelling. His many interactions afforded him a relationship with major bank institutions thus established lines of credit that went to a high of $20 million.

He was stopping for anybody, and in 2003, he opened Charter Funding, a First Magnus Financial Corporation subsidiary a company with a vast market share in the mortgage industry in the US and meant his interest and involvement in the Mortgage Banking Industry was growing. The move was good for him as Todd expanded his business due to his overwhelming access to the wealth of programs and products. His 12 years’ experience helped him understand the market, and soon he discovered a niche of clients that he felt were underserved.

Todd utilized the liquidity at Legendary Properties, combined with his personal funds, and gave loans to those overlooked by other traditional lending sources. He could afford to take this risk as his over 7000 transactions gave him the ability to analyze the risk of almost any loan scenario and as per the market condition make appropriate decisions. In 2007 and 2008, Todd got into other lines of businesses that included commercial demolition and automotive scrap metal recycling business.

Reference: https://angel.co/todd-lubar