Ever wonder how EOS lip balm products became a big name so fast? In the article entitled, “The Untold Story of How Lip Balm upstart EOS outdid Chapstick”, tells what goes on behind the shelves of stores and explains how EOS, also known as Evolution of Smooth, became a household name. Co-founder of EOS lip balm company and managing partner, Sanjiv Mehra, explains “The products that women depend on every day should deliver moments of delight that elevate these daily routines”. They used this concept in their advertising of their products. The company also further explains the challenges that they overcame when it came to putting the product on store shelves. One example of this was overcoming how stores thought people would like the same old tube and not like that was something new and different. It was the complete opposite, actually. EOS used some everyday people that they met at trade shows and liked the product, to be the ones to use the product and post about it on Facebook and other social media channels and talk about through word of mouth. Of course, brands are always competing for people to buy their products. Blistex and Chapstick are now trying to launch their version of the spherical lip care product, but, aren’t seeing the same results that EOS did. EOS (https://evolutionofsmooth.com/lip-balm.html) is the picture perfect way to market to millennials.