Bumble is a dating app that is captivating the young millennials in college and the business world. This has become the dating app that is replacing the conversations that are done in bars at late nights. Once many college kids transition into the business world they really don’t have time to go out and meet people as much as they used to. That may be one of the reasons why there are college kids that are looking for a casual experience using Tinder, and others are signing up for Bumble once they’ve become college graduates with full-time jobs.
What the Bumble app Whitney Wolfe CEO has created is a more feasible platform for the singles that are looking for a relationship. She has been able to create a company on her own that has a global appeal in a short amount of time. She has mastered the art of changing the way that people look at the dating app world because she went into it in a different way. She created what she calls a feminist dating app. This was not something that had been heard of in the dating world, and it sparked a lot of conversation. This brought a lot of attention to the Bumble.
Whitney Wolfe was well aware that this was an excellent marketing campaign that would give her the spotlight that she needed to present Bumble to singles that were looking for an alternative to what was out there. She knew that Bumble would be a friendly competition with another site that she co-founded called Tinder, but she also realized that she had something new and valuable. She was doing something that nobody else and the dating app community was doing, and this would be enough to give her a platform that would change dating forever.