EOS was able to establish them in the lip balm industry by paying attention to the tastes and changes in the lip balm market and to take advantage of the dissatisfaction that customers had for the product offerings available for purchase.
EOS was founded by veterans of the personal care industry and worked for giant conglomerates like Pepsi and Unilever. In the process, they gained some insight into customer tastes and preferences and in how to create products that met their needs. To do so, EOS focused on the largest segment of the lip balm market; women.
When they interviewed the women on their desires for lip balm, they received information that the lip balms that they were seeking were sourced with all-natural and organic ingredients. The current product offerings on the market didn’t contain these ingredients and EOS lip balm saw this as an opportunity for offering higher quality ingredients.
Customers were also looking for a greater variety of flavors than what was currently available. The current offerings such as mint, cherry, and original, did not satisfy their desires and did not taste very good either. EOS set out to create more interesting flavor combinations that were more appealing to modern tastes and made some pretty interesting combinations like strawberry sorbet and blueberry acai.
Finally, customers complained that many of the lip balm jars on the market were not sanitary and required users to dip their fingers into jars. The standard lip balm tube was too easy to lose or leave in your pocket when doing laundry. EOS created a new orb that was both sanitary to use and easy to find, solving both problems As an added benefit, these orbs stood out on shelves for customers and they began to buy them in shocking quantities. Today, the products are also available on Amazon, eBay and other online retailers. See, http://www.ebay.com/bhp/eos-lip-balm.
EOS used Facebook to advertise, grow and expand into a larger player in the market and generate amazing amounts of revenue for such a young company.